Bhalchandra Vijay Chavan cultivates 13 acres of farmland in Mudawad village, near Sindkheda in Dhule district, Maharashtra. For the past 4 years, he has been practicing natural, regenerative, and soil-focused farming without using any synthetic chemical fertilizers or pesticides. He grows chemical-free pulses including Toor Dal, Moong, Urad, Kala Chana, and Kabuli Chana, along with native Dudh Mogra Jowar, committed to pure and wholesome produce.